Yes they really do!
Conferences, summits and expos bring hundreds and sometimes thousands of business visitors into town. And sure enough, these visitors will need to fly here, eat, sleep, move about and entertain themselves.
But beyond this, these event participants come because over and above what is on the agenda, they have identified our country as providing a plausible business opportunity and they have come size up who they could possibly do business with.
If you are yet to really integrate face-to-face industry meetings in your business development strategy, here are several ways you stand to gain.
Don’t get left behind.