The #Social Media Dilemma

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Yes we know it’s too big to be ignored, but how do you make social media work for you, without investing much of your non-existent resources at the start?

Along my way, here are some lessons I have learnt that may be of help to you.

  • You do not need to be on every social media platform – choose what is most relevant for your business and also see what works for similar businesses (these are not necessarily competitors but businesses with a similar model to yours).
  • Yes, numbers may be important for ‘social proof’, but sadly it is only those who really engage with your content who really expand your social reach. You could perhaps explore the use of ads to reach a more targeted audience that is more likely to engage with you.
  • It is unlikely your target audience will automatically engage you – each platform has its own methodology and the more you use it, the better you understand it. Creating engaging content is another learning process too! Gather tips from the experts and learn from what seems to work for them.
  • Be consistent – needless to say, if you are going to build relationships with people who could be future clients/partners, you need to communicate with them regularly. Out of sight, out of mind.
  • Become a content scheduling pro. Explore different scheduling apps and see what works best for you.
  • Make it crystal clear (in a concise fashion) what exactly you are offering. Before going public, I suggest to have some content already posted to give your potential followers a taste of what to expect.
  • Leverage your content and make a timely schedule – depending on the platform, content ages fast and it’s no crime (in my book to tweak or not) and re-post perhaps at a different time. And learn the optimum posting times for your audience too.
  • Remember! The worst you could do is keep posting the same stuff expecting different results! Someone defined that as madness. Regularly analyse what works and what doesn’t and change tact as needs be.

Best wishes
Mkutano H.Q


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