{Now and again we do engage in research and/or market analyses and freely publish our findings for the benefit of our industry comrades and beyond}.

Africa has boldly emerged as unique and alternative destination for all manner of global conferences and events.

However, hardly any studies, especially around East Africa, have been done to better understand the local appetite for such events, and indeed what it is that drives attendees to attend such forums.

So went went ahead and got the ball rolling.

See our latest report –  The Meeting & Events Market in East Africa. (August, 2015).

How do you compare?

{See much more on the benefits of conferences here}.